Article  Custom USB Drives: A Unique Marketing Idea As you are searching for custom USB drives for incentives or gifts for employees, there are many different products to choose from and many ways that the drives can be customized. Flash drives are not only beneficial to the user but are also inexpensive and unique marketing tools for business promotion. Short, long, curvy or square, your company message can be displayed in an effective and useful product that will stay with the recipient for a lifetime. With an endless amount of options, you can create the exact promotional item for your business by utilizing custom USB drives. You can supply your own ideas for the shapes, colors and sizes, along with the exact logo that you want to have displayed. You can even draw an example and design it yourself if you would like. Options for customization are offered in the various drive models, lanyards, and custom shapes of the flash drive product, and you can even preload data on the device. When your clients use their drive during their everyday business, your company name or logo will be visible to them and linger in their minds, which is a good marketing tactic. Lanyards are a good choice for company logos because they provide a convenient mode through which to transport the USB drive. This lanyard could be useful for other purposes as well. Many employees who work in a secured environment need to have badge access, so wearing the lanyard for that purpose would make your company’s name visible on a daily basis. When you purchase the custom USB drives for promotion, a decorative lanyard with the logo of your company would be a nice addition as it can be used for both identification and USB transporting purposes. They can be designed with your specific printing parameters and colors according to the PMS chart. Getting a specifically matched color from a printing company for your promotional product will be necessary, and all of the true industry professionals use the Pantone Matching System (PMS) for the best color. The perfect match for your company colors or logo can be found by using PMS, which is the standard language that is used for color identification and specifications. Colors can vary when you email the shade that you need to the printer because on different computer monitors every color will not be exactly the same. In fact, that is why PMS was eventually created, in order for the equipment to be calibrated with an exact Pantone hue so that a perfect match can be easily found. There are PMS charts that you can use to find the best color, and thus your custom USB drives can have the precise color of your logo when you use the chart to choose them. The option for loading data onto the custom USB drive is advantageous for marketing as well and is becoming more and more popular for promotion. The information that you decide to load onto the flash drive can be easily erased, unless you choose to make it non-erasable. If your data is erasable, the user can change the loaded information and use the drive for personal storage use. However, they can still make use of the space that is remaining on the drive with the preloaded non-erasable data. You can add password protection to the drive if you want the information to require a password. If you would like to protect only half of the information with a password, there are partitioning efforts that can allow only a portion of the data to be protected. Almost anything can be preloaded onto the custom USB drives, including product information, photos, music, catalogs and business presentations. PowerPoints, PDFs, and word documents can be stored on the flash drive for advertising purposes and more as well. Category Marketing Author Anonymous Add To Favorites Print This Article Email Article To A Friend Post Comments   Rate This Article (0) 1 - Poor2345 - Good678910 - Excellent Added On 12-18-2009