Everything seems to
happen too quickly these days. The
conspiracy-minded might claim that this is an indication of a
'quickening' in which our humanity is ultimately lost. While
such thoughts may play well for the minds of the fantasy prone and
science fiction fans, it is hard not to feel as though the world is
losing touch with what it means to be a real person. We
are asked to produce. To consume. To be a part of the machine. The
modern economy depends upon our participation! What
people need these days is a reminder that they are important as
individuals and that they are valued independently of their disembodied
economic potential. Things like corporate
holiday cards can go a long way in helping everyone take a step back,
relax, and de-stress just a little. Corporations due
have the reputation of consuming individuals and spitting out (depending
on who you talk to) mindless or brainwashed drones. Realistically,
this is an absurd notion but it does help illustrate the tendency of
those in the lower pay grades to feel under valued. A
touch of humanity from time to time in the form of something simple
like a signed corporate holiday card can help boost morale and help
elevate the view of the company in the mind of the employee. Instead of being some sort of cog sitting in a veal
fattening pen cubical, the employee will start to see themselves as a
valued asset that can make important contributions. The
importance of feeling appreciated can never be undervalued and a happy
employee is a good employee. Productivity can
improve. Less mistakes might be made and more
unique and valuable ideas may come down the pike. While it is easy to
see where corporate
holiday cards can be beneficial for internal morale, they
can also have positive effects outside of the company office. Vendors and customers alike result in the successful
operation of a business. A simple card or a few
throughout the year can go a long way towards reinforcing these
external relationships. When contracts need to
be renegotiated or bids have to be placed, the human touch of your
company will be remembered. Cards help
communicate a simple message. While the company
may be a corporation, it is run by people as well and those people are
thinking of you. Uncounted dollars
are spent each year on public relations campaigns. Often,
businesses have to overcome a negative image they do not rightly
deserve. How much of this unnecessary spending
could have been avoided if people continued to use the personal touch? Think of it. Would potential
adversaries be more or less likely to communicate openly if they
exchanged things like corporate holiday cards? It
is a simple message but it can say a lot. Just
being able to let someone know you are there and that they can contact
you will give you an advantage and potentially avoid costly
misunderstandings. In this day and age
of mergers and multinational corporations, it is all the more
important for those people who make up those companies to exert and
express their humanity. Maybe a little card can
not change much but it can be like the wildflower that continues to
grow between the slabs of the sidewalk. It is
still there and it needs to be noticed. In
time, more and more companies may start to appreciate that little flower
and plant some themselves. Corporate holiday
cards are a simple reminder that we are human. Employees,
customers, and vendors alike like to know they are appreciated. It is the combination of their efforts and input that
makes the business thrive or fail. Think about
it and do something to let them know you are human too.
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